Key Account Management
At IBL, Key Account Management revolves around a systematic approach of managing and growing a set of organization’s most important customers, to maximize value and achieve mutually beneficial goals.
- Protecting accounts from the competition.
We view key accounts as an advantage that require proceeded, and frequently huge, investments to maximize returns. These investments frequently incorporate organizing & adjusting our business' methods and frameworks to boost account value. Account management skills are required throughout, but without the sales skills necessary for execution, our efforts will not come to fruition.
The key customers are divided into four brackets:
- International Modern Trade (“IMT”)
- Local Modern Trade (“LMT”)
- Wholesalers; and