International Brands (Pvt) Limited (IBL) developed it's Corporate Social Responsibility (CSR) right back when the Company originated.Even though, CSR developed in the early 1990s when large multinational companies began to disclose their environmental and social impact, we are proud to state that we were one of the pioneers in Pakistan.
IBL helps in running several social marketing programs in the field of education and health. There are numerous programs ongoing with the assistance and involvement of our Principals.
In fact, we are supporting organizations that run networks of well-managed, purpose-built schools in urban slums and rural areas across Pakistan and thus, serve all persons and communities on a completely non-discriminatory basis.
We show a deep commitment to our employees' quality of life as well as the communities in which they operate. Our entire Group is committed to fostering a work environment based on employee dignity and respect, developing leadership characteristics and holding to a standard of ethics, integrity and community support. One of the achievements we are aiming for is to be recognized for our commitment to our 2000 employees nationwide and our core values as a Company.