Distribution Key Concerns
  • What "go to market" strategies have greatest potential for success'


  • What is the outlook for various channels of distribution'


  • What are customers of the distribution house'


  • What are the opportunities to penetrate new and/or alternative channels of trade'


  • Does the marketplace require different brands and different brand strategies for distribution to different channels'


  • What programs, policies and procedures must the distribution company have in place to service all retail and trade channel' How do these differ by trade channel and retailer'