Distribution Key Activities
  • Define and measure the size of markets.

  • Assess current state and future characteristics of various potential channels of distribution.

  • Assess each channel's "fit" with respect to branding and investment characteristics.

  • Assess the strategic significance of product categories to each distribution channel.

  • Recommend distribution channels to achieve required market coverage at target levels of profitability.

  • Define the goals and success requirements of each distribution channel and develop responsive distribution programs to maximize market impact and efficiency.

  • Monitor and track effectiveness of distribution programs within the channel and in end-user markets.