Distribution Key Activities
-
Define and measure the size of markets.
-
Assess current state and future characteristics of various potential channels of distribution.
-
Assess each channel's "fit" with respect to branding and investment characteristics.
-
Assess the strategic significance of product categories to each distribution channel.
-
Recommend distribution channels to achieve required market coverage at target levels of profitability.
-
Define the goals and success requirements of each distribution channel and develop responsive distribution programs to maximize market impact and efficiency.
-
Monitor and track effectiveness of distribution programs within the channel and in end-user markets.
|
|
