SALES & DISTRIBUTION

With an effective network of 100 branches across Pakistan, IBL ranks as the largest distributor. IBL always acts as a business partner rather than the stereotype distributor. For remote areas, where lower volumes of sales does not allow anyone running branches, IBL enhances its reach to less populated towns by maintaining sub-branches with regular monitoring to ensure that the quality of service is maintained, as per IBL’s required standards.

The various types of channels within IBL's reach include the following:

  • Medical Stores
  • Medical cum General Stores
  • Hospitals
  • Retail
  • Wholesale
  • Bakeries
  • Pan Shops
  • Kariana Shops
  • LMT and IMT (Supermarkets & Chain Stores)
  • CSD store
  • Telco Shops
  • Army Welfare Shops
  • Cosmetic Stores
  • Separate independent set up of HORECA managing, through institutional department

Over the last few decades, IBL has developed strong relationships with world-class brands and successfully represented these brands to the thousands of wholesalers and retailers who produce the majority of consumer goods sales in the local markets.